Mike Sancimino is the lead trainer and co-founder of Search Engine Academy New York. He is also a Managing Partner of 3RD ANGLE Search and Vice President of 3RD ANGLE Technologies. Read More

Mike has over 17 years of IT experience in managing, architecting and developing applications. Most recently Mike and his partners have focused on the Search industry. They have been helping companies and individuals create and optimize their sites for years.

Mike holds a BS in Computer Science as well as an MBA from Iona College in New Rochelle, NY. He also sits on the Computer Science Advisory Board for his alma mater. Mike spends his personal time enjoying his family in the NY suburbs. He is also active in his community coaching his sons in various sports.

Laura Spadafino is a senior trainer and co-founder of Search Engine Academy New York. She shares the Managing Partner role of 3RD ANGLE Search with Mike and is the President of 3RD ANGLE Technologies. Her background encompasses over 25 years experience in the Information Technology field specializing in Strategic Consulting and Delivering Business Solutions. Laura has held management positions in several large corporations including CIO and Director of Quality for a global Fortune 500 Pharmaceutical company. Read More

Her career is characterized by delivering results with an innovative entrepreneurial spirit. She has advised hundreds of midsize and small businesses on ways to leverage technology for business growth. "It was a natural evolution to steer the 3RD ANGLE organization to Search Engine Marketing since bringing business value has been our core competency". "It's never just about the technology; technologies come and go ... it is all about applying technology to propel business!"

Laura is the chief architect of the Orchestrate3 platform, a sophisticated software tool to manage sponsored search campaigns across multiple Search Engines and Publishers. She has overseen the management of hundreds of PPC campaigns for local and regional advertisers and brings her special "paid search" expertise to the workshop.

She is a graduate of the Crosby College of Total Quality Management; she has a Certificate in Breakthrough Services Techniques from Harvard Business School and received her MBA in General Business Management from Rensselaer Polytechnic Institute.

Lisa Kaslyn, Search Engine Academy NY Metro guest lecturer, has served as communications counselor to both small and large corporations, including Barnes & Noble College Booksellers, Canon USA, Hooked on Phonics, IBM, Kraft, Kodak, Michael C. Fina and UBS. She works with non-profits, such as Keep Putnam Beautiful, and has coordinated fundraisers for groups, such as the Putnam/Northern Westchester Women’s Resource Center. For 20 years, Lisa has held positions across the communications spectrum, including public relations, media relations, employee and executive communications. Read More

As head of Prosper Communications, Lisa leverages her news instincts, creative writing and search engine optimization (SEO) skills to help business leaders, entrepreneurs and development officers tell their story, increase their exposure and improve their Google ranking. Her big picture mindset and understanding of digital marketing communications helps clients integrate traditional PR approaches with new inbound marketing communications strategies, including SEO, social media and blogging.

John Alexander is the Co-Director of Training and Education for Search Engine Workshops. His expertise includes behaviorally related keyword research, SEO skills and lateral thinking strategies. Read More

John is author of the popular e-book called www.Wordtracker-Magic.com and has taught hundreds of students from over 87 different countries worldwide.

Robin Nobles is Co-Director of Training Search Engine Workshops and Director of Training of OnlineWebTraining.com. Read More

Over the past years, she has taught thousands of individuals in online and onsite search engine marketing courses. She has expertise in article marketing, SEO skills and as an accomplished writer.