Day One of Essentials Workshop

Core Topic: Learn our step by step, stress free system for gaining top Web visibility and exposure

• Discover our proven 6-step system process for gaining top rankings in major search engines.
• Stress Free System Overview - Relax and begin to get results right away.
• Demonstration of the Six Step Process covers a variety of topics for maximum impact.
• Discover how to determine exactly what your ideal buying audience is searching for.
• Discover how to tap into huge windows of opportunities nearly instantly stress free.
• Wordtracker - discover the most powerful insider uses of this keyword research tool.
• Examples of top performing pages.
• Class practice time & Hands-On Assignment.
• Examples of the type of content that work best.
• Web Copy - How to gain maximum advantage.
• Step by step guidance on how to create content in a predefined order.
• How to quickly optimize your pages without messing with code for hours.
• Class practice time & Hands-On Assignment.
• Learn unique ways to make drastic improvements to your click through ratios.
• Class practice time.
• Q & A.
• Progress evaluation.

Day Two of Essentials Workshop

Core Topic: Search Engine Processes

• Discuss which Search Engines and which Directories are the most important.
• Review how to get your pages indexed by the Search Engines.
• Discover the most effective ways to get your pages indexed and accepted.
• Advantages and Disadvantages of Paid Inclusion.
• Learn how to get your pages indexed in the proper sequence for maximum impact
• Monitor and benchmark your Web visibility and measure progress.
• Class practice time & Hands-On Assignment.
• Learn how to stay out of trouble with the Search Engines.
• Everything you need to know about working with Directories.
• What's working currently with link reputation
• How to build powerful & legitimate link popularity using only "white hat SEO".
• Blogging Introduction.
• Unleash the Power of working with Blogs
• Discover how Blogs work and the advantages of Blogging strategies
• Make the most of your Blog
• Blog Search Engines
• Web Sites Reviews:
  • Each student has the opportunity to have their Web site reviewed
  • Group participation and brainstorming exercises
  • Each student receives a written SEO priority action plan
• Group Problem Solving Assignments.
• Q & A.
• Progress evaluation.