Day One of Advanced Workshop

Core Topic: Advanced Keyword Research and Creating Effective Sales Copy

• The Future of Search Engine Marketing
• Advanced Keyword Forensics and Behavioral Trend Analysis
  • New Keyword forensics is a new session to show you how you can explore even the hidden evidence of your buying audiences search behavior, very quickly.
  • You may "think" you know how to research keywords, but you'll learn how much you really don't know in this intense session that deals with search behavior.
  • Build your Lateral Thinking Skills - You'll learn how to think of alternate routes if the logical path isn't effective, and you'll learn how to think "outside of the box," and watch lateral thinking convert to traffic and sales for your site.
  • How to find your own industry related high performance "windows of opportunity."
  • How to work with high-performance "root words."
  • How to use Wordtracker to explore semantically related words through LSI.
  • How to work with alternative techniques so you never get stuck.
  • How to research and optimize for "tools."
  • How to convert tools to behaviors
  • How to explore more hidden evidence within your customers dialogue.
  • "Keyword forensics" how to quickly discover hidden evidence of search behaviors
  • Demonstrations
  • Hands-On Assignment!
• Advanced Optimization Strategies
  • How to Create Captivating Sales Copy for Your Web Site
  • How to compel visitors to take action and respond.
  • Release the creative SEO inside of you - how to separate your service from others.
  • How to increase your chances at converting visitors to buyers?
  • New Learn additional ways to increase your conversion rate.
  • New Examine examples of sales letters that have high conversion ratios.
  • Hands-On Assignment!
• Web Sites Reviews:
  • Each student has the opportunity to have their Web site reviewed
  • Group participation and brainstorming exercises
  • Each student receives a written SEO priority action plan
• Q & A.
• Progress evaluation.

Day Two of Advanced Workshop

Core Topic: Search Engine Processes and Advanced SEO Strategies

• Overview of Multivariate Analysis and Reporting
• Advanced Competitive Intelligence
• Discussion on Submission Procedures, including XML Feeds
• How to building Relevancy in Yahoo!
• Discussions on Google
• A look at MSN
• Powerful tools you need to know about
• Hands-On Assignment!
• The Importance of Building A Legitimate Link Reputation
  • What is "Link Reputation"
  • Techniques for building Internal Linking structures
  • How important is Google's PageRank?
  • Alternative strategies for gaining exposure in Google, Yahoo and others within just 48 hours
  • Hands-On Assignment!
• The Mechanics of Writing Creatively and Creating more effective Content
  • There are different levels of creativity, and everyone can be taught to think more creatively.
  • Mechanics of Writing Creatively.
  • Discover tips and techniques to activate your personal creativity.
  • Content development made easy -- learn a myriad of ways for developing high-quality, engaging content that will both satisfy your visitor's initial search query as well as compel them to respond to your offers.
• Web Sites Reviews:
  • Each student has the opportunity to have their Web site reviewed
  • Group participation and brainstorming exercises
  • Each student receives a written SEO priority action plan

Day Three of Advanced Workshop

Core Topic: Advanced Strategies and Strategies "Beyond SEO"

• How to Increase Visibility, Credibility, Name Recognition, Branding, and Link Popularity
  • Learn the power behind article writing, and get ideas for your own articles.
  • Learn the true facts about "duplicate content."
  • How to find new markets and how to build a distribution network.
  • Professional writing tips
  • Strategies for reaching approximately 1.5 million people in just 48 hours.
• Web site Statistic and log analysis:
  • How to Focus on Tracking Visitor Behavior using Clicktracks.
  • What areas are the most important in log analysis, and which should you be concentrating on?
  • New Case study
  • How to use reports to solve problems
  • Monitoring the Spider activity
  • How to make the most of your reports
• The Professional SEO: How to build a new SEO business right from scratch
  • Preparing to Start up a new SEO Business
  • The smartest ways to find new customers
  • All about Pricing strategies;
  • How to build powerful proposals;
  • How to build your new SEO business from scratch;
  • How to establish credibility with clients when you are new;
  • How to manage client communications;
  • How to continually out-perform your client's expectations;
  • How to build your business presence through networking.
  • Key essentials for building clients for life
• Advanced Analysis
  • Detailed Insights Into Each Major Search Engine
  • Review participants' pages and sites and conduct a "problem solving" session.
  • Review projects created earlier in the day.
• Finally wrap up…
  • Answer questions, and student progress evaluation.
  • Final Exam
  • Certification Awards