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Here is a list of some of the more frequently asked questions:
What is the background and qualifications of the "Search Engine Academy NY Metro"?
What do you teach in your workshops?
Do participants receive a printed book or other materials?
I am very advanced in search engine marketing strategies and have been working in the industry for several years. What new information will I learn?
I am a business owner interested in leveraging the advantages of Search Engine Marketing to grow my business. How will this workshop benefit me?
What if I am a Beginner with no prior background in search engine marketing. Will your workshop help me?
What prior knowledge do I need before registering? Are there any prerequisites for taking the workshops?
Will I receive a certification upon completion of this workshop?
Can I cancel my registration and get a refund, if needed?
How can I get a discount off the price of the workshop?
I don't have a laptop. Can I still attend your workshop?
I've attended your workshop in the past. Would it benefit me to attend again?
Are your workshops held every month?
Can I purchase DVDs of your workshops rather than attending? Or, if I attend, can I tape the workshop sessions?
I'm thinking of starting my own workshops or seminars. Can I use your material to get me started?
I have a question that isn't addressed here. How should I direct it?
Q. What is the background and qualifications of the "Search Engine Academy NY Metro"?
The Search Engine Academy New York Metro (SEA NYM) is a Local Associate of “Search Engine Workshops”. We are licensed to deliver a proven training program developed by industry specialists John Alexander and Robin Nobles to teach hands on, "on location," search engine marketing workshops. The SEA New York Metro team is led by Mike Sancimino. Mike has over 17 years experience delivering business technology solutions including Interactive Web Sites, Search Engine Optimization and Sponsored Search Campaign Management. More information about SEA NYM can be found on our About Us page.
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Q. What do you teach in your workshops?
Our workshops provide current Search Engine Marketing techniques and best practices endorsed by industry specialists and tested for effectiveness. A strong emphasis is given to the value of content creation. Immediate benefits are realized through reviews of your real world examples. See our Workshop Agenda for more details.
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Q. Do participants receive a printed book or other materials?
Each Day you will receive a package of the slides used in the workshop. You are encouraged to use these materials for working on your own or your client's web site. Keep in mind; however, that these materials are proprietary and may not be posted online, distributed for use to any third party or republished in any form.
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Q. I am very advanced in search engine marketing strategies and have been working in the industry for several years. What new information will I learn?
Our 3-day Advanced Workshop is just what you need, because it's geared toward the advanced search engine marketer as well as professional SEO's. The workshop is an excellent way to catch up with what's happening and working in the search engine marketing industry on a yearly basis. You'll learn what the engines want to see on pages right NOW -- what's working right NOW. You'll hear about the latest search engine "scoop" from those who have their fingers on the pulse of the search engine industry. You'll also learn new advanced and unique strategies from our special workshop guests.
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Q. I am a business owner interested in leveraging the advantages of Search Engine Marketing to grow my business. How will this workshop benefit me?
Business owners who attended our workshop have experienced significant results in their online traffic and conversions in a relatively short time. Our workshops emphasize the importance of content not only to drive traffic but to increase conversions. We teach you how to attract customers and how to obtain competitive intelligence. There is no need to worry if you do not have hands on experience with building your web site. Before arriving at the workshop, we'll make sure you're ready by providing tutorials on how to create a very simple, basic Web page. When you get to the workshop, you'll be ready to take your knowledge to the next level. Our Workshop will teach you the basics of search engine marketing, so that you will be ready to directly optimize your Web site or effectively manage those you hire to meet your Search Engine Marketing goals!
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Q. What if I am a Beginner with no prior background in search engine marketing. Will your workshop help me?
We offer a 2-day Beginners Workshop that's just for you! If you don't know the basics in search engine marketing strategies, this workshop will provide a basic foundation. By attending the hands-on, on-location workshop, your questions will be answered immediately. You will complete assignments designed to teach you search engine strategies and strengthen your current knowledge.
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Q. What prior knowledge do I need before registering? Are there any prerequisites for taking the workshops?
Prerequisites for the Beginners Workshop: We tell our students, to "bring yourself, your laptop and lots of questions". If you want to prepare in advance and get the most benefit out of the Beginners "Essentials" Workshop, it's helpful if you have a basic understanding of how to create a very simple web page - but if you do not, don't worry, it is not a pre-requisite! We can provide you with tutorials, videos, and articles that will give you that basic understanding prior the workshop. The Workshop is not hands-on "technical" but hands-on "business". We want you to think about your website and what the search engines should know about it. We do not expect you to know how to code in HTML. We review all HTML tags that are pertinent to the search engines. So please don't sweat the technical stuff - we make it easy.

Prerequisites for the Advanced Workshop: In order to get the most benefit out of the Advanced Workshop, you'll need to know the basic "how to's" of search engine marketing. You should a fairly good understanding of keywords and where to place them in your web page. You also should be comfortable with creating title, meta and heading tags. You will need to know about site maps, robots.txt file and how to re-write content for maximum search engine impact.

If you are a past Beginning "Essentials" Workshop student or have taken online courses through the Search Engine Workshops Online Web Training Web site, you are ready for the Advanced Workshop. If you don't meet the prerequisite for the advanced workshop, we recommend you enroll in the 2-day Beginners Workshop. If you are committed to gain an in depth knowledge now, we offer a comprehensive 5-day workshop which is a combination of the 2-day beginner and 3-day advance workshops.
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Q. Will I receive a certification upon completion of this workshop?
At the end of the advanced workshop, you will take an exam. Upon passing the exam you will earn your certification in “Search Engine Marketing Strategies”. You receive your certificate along with a digital certification logo to publish on your web site. The workshop attendance may qualify for university CEUs as well. For more information contact us.
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Q. Can I cancel my registration and get a refund, if needed?
Due to the limited enrollment and advance commitments to the workshops, we do not offer refunds for cancellations. You may however, transfer your registration to another person at any time by providing written authorization.
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Q. How can I get a discount off the price of the workshop?
We occasionally offer "early bird" discounts. If you register by the "early bird" date, you will get a discount off the price of the workshop.
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Q. I don't have a laptop. Can I still attend your workshop?
We strongly encourage all participants to bring a laptop however it is not a requirement for attending the workshop. If you don't have one a laptop, we can provide you with information for rental options.
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Q. I've attended your workshop in the past. Would it benefit me to attend again?
The search engine industry is continuously changing and evolving. Attending the workshop on a yearly basis enables you to keep up with the latest strategies in the search engine industry and renew your certification. We continuously change our agenda and add new sessions so the content won't be the same from workshop to workshop. We enjoy seeing our "old friends" again at our workshops!
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Q. Are your workshops held every month?
We typically schedule workshops every 4-6 weeks.
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Q. Can I purchase DVDs of your workshops rather than attending? Or, if I attend, can I tape the workshop sessions?
We do not offer DVDs or permit taping during the workshop. DVDs are effective for lecture based training; however, the success of our workshop format relies on applied learning and peer interaction.
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Q. I'm thinking of starting my own workshops or seminars. Can I use your material to get me started?
The material used in SEO workshops is for the direct use of the individual attendee. It is copyright protected and may only be used for training under a licensed agreement from Search Engine Workshops. For more information about joining the network of licensed associate educators, please visit Search Engine Academy.
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Q. I have a question that isn't addressed here. How should I direct it?
Use our Contact Us page and either give us a call or fill out the form. We would be more than happy to speak with you.
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