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SEANY Metro hosts business workshops designed to help entrepreneurs and professionals take their SEO knowledge to the next level by incorporating SEO strategy and tactics that will help increase visibility, traffic and sales leads.
Our "Getting Found" seminars are half day or full day workshops, which cover an array of topics, including developing your online presence; how to leverage search engine marketing and building and maintaining your social media presence.
This comprehensive 4-hour course leads fledgling SEOs through the content development process, keeping reader and Search Engine Optimization (SEO) best practices top of mind. If you have a handle on SEO factors from keyword development to inbound linking strategies, but content creation and leveraging social media leaves you limp - sign up now!
Prosper Communications' SEO-PR expert and Search Engine Academy NY Metro lecturer, Lisa Kaslyn, will teach you how to tell a story, why you should be blogging; how to mine content and use the news, complementary industries, and subject matter experts to create rich, unique and relevant content for your target audience and search engine spiders. The course will also provide an in-depth understanding of how social media can be leveraged as another channel to repurpose content, create link-baiting opportunities, and drive exposure and traffic for your business and website.
Lisa will provide editorial input and advice on one page of web copy from each class participant's website. Students signing up will be asked to submit a web page that they would like to work on and receive a critique on title tags, meta description and H1 tags, as well as an overall assessment and recommendations on improving copy and content type.
We will spend time discussing each website submission during class and provide team suggestions and brainstorming.
Audience
Anyone responsible for increasing revenue or expanding markets for a business. This workshop series is extremely valuable for business owners, marketing agencies and sales professionals.
Featured Workshop: "Content Spinning for your Website & Social Media"
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